That does not pose a problem now, but we need to consider what will happen when Schedule 2 section 5 (3) of the Consumer Protection Act is implemented. It deals with the enforcement of business names and is likely to have an impact on those who need to use a trading name of some sort while awaiting their company name’s approval.
Those who are awaiting approval of company names before April 2012, and who are using a business name in the interim, will be exempted from registering their “trading as” business name. However, those companies using a trading name less than a year before the implementation of this schedule will be in a tight spot should both the company name and business name be refused by the CIPC.
For companies which do not engage in marketing or deal largely with consumers, this registration process could work, as a commercially friendly name is not necessary. However, for those who need to use a consumer-friendly trading name that is more inspiring than the equivalent of a 10 digit combination lock, the process of obtaining a company name is likely to turn into a long-term headache.
via The problems with trading without a registered name – Soapbox | Moneyweb
Register your “trading as” name now
The South African Bureau of Standards (SABS) is a statutory body that was established in terms of the Standards Act, 1945 (Act No. 24 of 1945) and continues to operate in terms of the latest edition of the Standards Act, 2008 (Act No. 29 of 2008) as the national institution for the promotion and maintenance of standardisation and quality in connection with commodities and the rendering of services.
As the national standardisation authority, the SABS is responsible for maintaining South Africa’s database of more than 6,500 national standards, as well as developing new standards and revising, amending or withdrawing existing standards as required.
Internationally, SABS experts represent South Africa’s interests in the development of international standards, through their engagement with bodies such as the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). South Africa has a long and proud history of involvement with these bodies and was a founder member of ISO. On a regional level, the SABS currently holds the Secretariat for SADCSTAN, the standardisation body for the Southern African Development Community of 14 nations.
SABS Commercial (Pty) Ltd, a self-financing division within the SABS, offers certification, testing, consignment inspection and other services, mostly to industry. Apart from offering systems certification and product testing against the requirements of South African National Standards (SANS), SABS Commercial also operates its proprietary product certification scheme – the SABS Mark of Approval – a universally recognised icon in South Africa, assuring buyers that products are safe, fit for purpose and offer redress.
via South African Bureau of Standards – Wikipedia
Born and raised in Umtata, Noeleen is a journalist by training and has spent a number of years in news handling both Radio and TV for Radio Transkei and Radio 702 respectively.
Having spent a period of six years at Radio Transkei, Noeleen has had the opportunity to develop in-depth knowledge of journalism as well as Public Relations both in its theory and in its application.
In pursuit of better prospects, Noeleen moved to Johannesburg in 1994 to join Radio 702 as junior reporter before landing a co-hosting job. She worked her way up and in the space of four years became the station’s news editor.
From 2001, she was on the Primedia Board and hosted her own daily show before leaving the company at the end of 2002.
Noeleen registered for a Management Advancement Programme (MAP) with Wits Business School and duly completed the programme in 1999.
In October 2002 Noeleen was awarded the Population Institute’s Global Award for Radio Programme excellence. The award ceremony took place in Havana, Cuba in December 2002.
In 2004 and 2005 Noeleen won the Crystal Award for Best Talk Show Host for 3Talk.
via Noeleen Maholwana-Sangqu